I specialize in translating cultural shifts into innovative strategies that drive brand growth. With over a decade of experience in trend forecasting, marketing, e-commerce, creative direction and social media planning, I craft data-driven campaigns, influencer-led content, and immersive brand experiences across digital and physical spaces. My expertise spans fashion, luxury goods, youth culture, consumer electronics, and beauty, enabling me to develop authentic, multi-platform branding strategies that connect with diverse audiences. Skilled in mentoring teams and leading cross-functional collaborations, I create impactful, future-forward solutions that enhance engagement and drive results.
Socials & Content Creation Sizzle Reel
I led content creation, art direction, and styling for West & Arrow, shaping its social presence with a strong focus on youth culture. From concept to final visuals, I crafted a bold, trend-driven aesthetic that resonates with the brand’s audience. This sizzle reel showcases how engaging storytelling and curated design come together to create an authentic, vibrant digital identity. Play to explore!