Exploring the intersection of design, culture, and consumer behavior for each brand I work with. I focus on emerging aesthetics, materials, and color directions, these reports capture the key influences shaping tomorrow’s fashion and decor. From evolving lifestyle preferences to the latest in technology, culture and politics, each trend highlights opportunities for innovation and creativity. This is our jumping off point. Let’s dive in.

Socials & Content Creation Sizzle Reel

I am responsible for all aspects of content, art direction and styling for West & Arrow, including their socials content. From conceptualization to the final visual elements, my goal was to encapsulate the brand’s identity through curated aesthetics and engaging storytelling. Check out how these elements came together to create a cohesive and vibrant social presence and brand storytelling.